🔍 Store SEO – Get Your Shop Found on OutboardBits
Your store page can show up in search results.
Set it up properly and buyers will find you, not just your parts.
⚙️ Where to Edit Store SEO
From your vendor dashboard:
Dashboard → Settings → Store
In WCFM Marketplace, your store details act as your SEO foundation.
🏷️ Step 1: Choose a Strong Store Name
Your store name should clearly say what you sell.
❌ Weak Examples
- Colin’s Store
- Boat Bits
- Marine Stuff
✔ Strong Examples
- Johnson & Evinrude Outboard Spares UK
- Mercury Outboard Parts & Props
- Yamaha 2 Stroke Outboard Parts
- Used Outboard Spares UK – 9.9HP to 70HP
👉 Aim for: Brand + Part Type + Niche
📝 Step 2: Write a Proper Store Description
Keep it short, clear, and keyword-rich.
❌ Weak Example
I sell boat parts.
✔ Strong Examples
We specialise in used Johnson and Evinrude outboard parts including carburettors, props, and ignition components. UK-based seller with fast dispatch.
Stocking a wide range of Mercury and Yamaha outboard spares. Props, fuel systems, and electrical parts available. All items tested where possible.
👉 Tell buyers exactly what you do.
🔑 Step 3: Use Keywords (Naturally)
Think like a buyer.
Good keyword phrases to include:
- outboard spares UK
- used outboard parts
- Mercury / Yamaha / Johnson parts
- boat engine parts
Example (worked into a sentence):
UK seller of used outboard parts including Mercury fuel pumps, Yamaha props, and Johnson ignition components.
👉 Keep it natural—don’t just list keywords.
🖼️ Step 4: Add a Proper Logo & Banner
✔ Good Example
- Banner showing props, carbs, engine parts
- Simple text: “Outboard Parts & Spares”
❌ Bad Example
- Blank banner
- Random image not related to parts
👉 A complete store builds trust instantly
📍 Step 5: Set Your Location
✔ Example
- “UK – Scotland”
- “North West England”
👉 Helps buyers trust delivery times
⭐ Step 6: Build Activity
✔ Good Store Behaviour
- 10+ products listed
- Regular updates
- Quick replies to customers
❌ Poor Store Behaviour
- 1–2 products only
- No updates
- No responses
👉 Active stores rank higher
🔗 Step 7: Stay Consistent
✔ Example
Store Name:
Mercury Outboard Parts UK
Product Titles:
Mercury 9.9HP Fuel Pump
Mercury Outboard Prop 13×19
👉 Everything aligns—this boosts visibility
⚠️ Common Mistakes
- Generic store name
- Empty or weak description
- No branding
- Inactive store
- Keyword stuffing
🚀 Quick Wins
- Add brand names + “Outboard Parts” to your store name
- Mention UK-based in your description
- Upload a simple banner
- List 5–10 products minimum
✅ Quick Checklist
✔ Store name optimised
✔ Description written properly
✔ Keywords included naturally
✔ Logo & banner added
✔ Location set
✔ Store active
🛠️ Need Help?
If your store isn’t getting views:
support@outboardbits.co.uk